Industry

E‑commerce / Fashion

Client

GoodGirl

GoodGirl — full e‑commerce redesign

Hero banner for the GoodGirl online fashion store featuring seasonal collections, promo badges and modern typography.
Hero banner for the GoodGirl online fashion store featuring seasonal collections, promo badges and modern typography.
Hero banner for the GoodGirl online fashion store featuring seasonal collections, promo badges and modern typography.

From abandoned build to sales‑ready storefront

The brand came to us after a developer left the project half‑finished — the layout was broken, the store was slow and products were hard to browse. We audited the structure, rebuilt the homepage, organized collections and added promotional blocks for campaigns. Product pages now show size, price, color and delivery upfront, which reduces friction on mobile.

Screenshot of a modern fashion website showing women’s clothing collections on a light background with models.
Screenshot of a modern fashion website showing women’s clothing collections on a light background with models.
Screenshot of a modern fashion website showing women’s clothing collections on a light background with models.
Detailed product page layout with large imagery, color and size selectors, price and buy buttons for better UX.
Detailed product page layout with large imagery, color and size selectors, price and buy buttons for better UX.
Detailed product page layout with large imagery, color and size selectors, price and buy buttons for better UX.
Mobile version of the GoodGirl homepage with hero banner, product categories and responsive e‑commerce layout.
Mobile version of the GoodGirl homepage with hero banner, product categories and responsive e‑commerce layout.
Mobile version of the GoodGirl homepage with hero banner, product categories and responsive e‑commerce layout.
Mobile version of the GoodGirl homepage with hero banner, product categories and responsive e‑commerce layout.
Mobile version of the GoodGirl homepage with hero banner, product categories and responsive e‑commerce layout.
Mobile version of the GoodGirl homepage with hero banner, product categories and responsive e‑commerce layout.
Compact mini‑cart interface with product preview, quantity control and a clear checkout button for quick purchases.
Compact mini‑cart interface with product preview, quantity control and a clear checkout button for quick purchases.
Compact mini‑cart interface with product preview, quantity control and a clear checkout button for quick purchases.
Promotional hero section for the GoodGirl store with campaign highlights and call‑to‑action to shop the collection.
Promotional hero section for the GoodGirl store with campaign highlights and call‑to‑action to shop the collection.
Promotional hero section for the GoodGirl store with campaign highlights and call‑to‑action to shop the collection.
Grid of fashion product cards showing multiple color options, styles and prices to support easy browsing.
Grid of fashion product cards showing multiple color options, styles and prices to support easy browsing.
Grid of fashion product cards showing multiple color options, styles and prices to support easy browsing.

Conversion‑driven fashion experience

By fixing the codebase and redesigning key pages we turned GoodGirl into a stable, fast and scalable fashion store. The site is now ready for traffic from ads, influencers and marketplaces, while the UI stays clean and brand‑consistent.

  • Visual overview of GoodGirl product variants and styles for a smooth online‑shopping experience.
  • Structured catalog of women’s fashion items with filters and categories for faster product discovery.
  • Mobile‑first homepage of the GoodGirl e‑commerce platform with adaptive layout and clear CTAs.